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Reviving Persian pride through fashion
Parseh Watches is a brand dedicated to bringing the symbols of Iranian history and culture into everyday life. With pride, we celebrate Persian heritage through unique accessories that blend tradition and modernity.
At Parseh Watches, we believe that fashion is a powerful tool for storytelling. Our mission is to breathe new life into the historical symbols of Iran, making them a part of everyday life for those who, like us, share a deep connection to Persian cultural heritage. Every accessory we offer, from elegant Persian watches to silk ties, commemorative coins, and masks adorned with ancient symbols, carries profound meaning.
The Lion and Sun stand for power and pride, the Kaviani Flag symbolizes a millennia-old patriotism, the Faravahar reflects Zoroastrian identity and a connection to the past, while the Achaemenid Lotus evokes beauty and harmony. We incorporate these symbols into today’s fashion, allowing everyone to carry a piece of Persian history with them and proudly represent their roots. We are here to revive the spirit of ancient Persia, adding a touch of elegance and pride to modern life.
Proud to be Persian.